CHIEF INVENTION OFFICER

Pakko De La Torre-Rocha
Pakko is a creative maverick with an entrepreneurial spirit. From launching a Latin music portal that rivaled iTunes to his time as a Creative Director with notable agencies such as Deutsch LA, and TBWA\Chiat\Day - his creative influence is contagious. He's crafted award winning campaigns for Volkswagen, Toyota, Gatorade, Taco Bell, Energizer and Nissan. His work has been globally recognized in the Cannes Advertising Festival along with Communication Arts, The One Show, Addy's, Davey's, W3, Webby's, and the EX awards.

EXECUTIVE CREATIVE DIRECTOR

Sam Valdez
His career started when he began full time work at Petrol Advertising, a leading advertising agency specializing in film, video games, and TV shows. He was with Petrol for 6 years and it was privilege and honor for him to have the opportunity to work with some of the world's most valued creative folks. In 2009, he moved on to work at Ayzenberg, also a leading advertising agency, where he continued to work as an Associate Creative Director. After three years, he started a new adventure at BOND agency where he was also an Associate Creative Director. On a daily basis, he focuses on advertising, providing daily leadership and high-end design to all clients while utilizing his entertainment industry experience, procedures, and standards.

EXECUTIVE ADVERTISING DIRECTOR

Dave Sorrendino
Dave Sorrendino is a seasoned entertainment and brand
awareness professional specializing in building successful PPC campaigns, SEO as well as implementing marketing programs for such notable clients as The Walt Disney Company, Warner Bros., and CBS Digital. Dave is an expert in customer relationship management,
strategy execution, and building brand awareness to drive revenue and profits for such as Health Care, Law, and Financial. Dave is also a seasoned songwriter/producer with a degree in jazz composition.

PAST CAREER AWARDS

Career Awards & Distinctions
The brands our team has worked on are among the
best in the world, and we take pride in having them
globally recognized and awarded.



AWARDTYPECATEGORY
DaveySocial featuresWix.com Superbowl - "T.O. Baking" workouts
DaveySocial featuresThermador Culinary Living -  Use of Photography & graphics
DaveyIntegrated campaignHotel Irvine Re-Brand - Promotional & branding
DaveySelf-PromotionE/LA Website & brand - branding & marketing
W3Integrated campaignHotel Irvine Re-Brand - Promotional & branding
W3Branded contentWix.com Superbowl - "T.O. Baking" workouts
W3Social featuresHotel Irvine Moments - Branded content
W3Online videoSlaters 50/50 "Awesomer" TV and online campaign
AAFArt DirectionThermador Internal Company Screensavers
AAFSound DesignThermador Rhythm of the Kitchen Brand Spot
AAFDigitalThermador.com Worlds Website
AAFSocial MediaHotel Irvine Social Videos
AAFMarketingHotel Irvine In-Room Compendium
AAFMarketingHotel Irvine Coasters
AAFMarketingHotel Irvine Keycard
AAFAmbientHotel Irvine Treat Trike
AAFDigitalThe Toll Roads Enjoy The Drive Campaign
AAFAnimationThermador 1916 Animation
AAFFIlmThermador Cake Video
AAFPrintThermador Culinary Living Spread
AAFPrintThermador Head Turner Ads
AAFFilmThermador Reverse Engineering
AAFFilmThermador Rhythm of the Kitchen Brand Spot (Regional)
AAFFilmThermador Rhythm of the Kitchen Brand Spot (District)
One ShowDigitalShortlist: Baby Maker - Game
One ShowDigitalShortlist:  Baby Maker - Digital Experience